PRIORITY

You know what you know. No debate needed.

On one side, a mountain of toilet rolls. On the other, a single jet spray. The scales have already decided. Life Choice is for the ones who know what they stand by — unbothered by what's trending, unmoved by what everyone else is doing. If it's right, it's right. The scale tips itself.

A funny design with a serious message — stay true to what you believe in, no matter how many rolls are stacked against you.

Built for those who don't settle for less.

• 90% cotton, 10% polyester — the perfect blend of softness and structure
• 260 GSM heavyweight fabric — substantial, structured, built to last
• Bio washed for a naturally softened, lived-in feel from day one
• Pre shrunk — what you buy is what you keep
• Drop shoulder silhouette — relaxed, oversized, effortlessly contemporary
• Lycra ribbed neck — holds its shape wash after wash
• Looped inners — premium finish, no raw edges
• Unisex fit — made for everyone, designed for the few

Wear it like a statement. Not an explanation.